English follows Japanese
東京・かっぱ橋道具街®にある箸専門店 はし藤本店（株式会社はし藤本店、代表取締役：上中康成）は、時間や場所、身体的な制約のために店舗に行くことができないお客様に向けて、営業時間を問わずいつでもどこからでも、かつ人との接触を避けて日本の森をイメージした実際の店内を歩いているかのような臨場感で買い物の楽しさを体験できる ― VR店舗サービス を開始しました。
VR店舗 URL：https://my.matterport.com/show/?m=EARVhBvKTbq
■店舗のテーマは「日本の森と日本の職人」。
店内には計7本の杉の柱と大きなひのきの箸と杉の割箸のオブジェがお客様をむかえ、森と職人の技を両方感じられる店内になっています。同社オリジナルの「日本の割箸シリーズ」など、全国のご当地材を用いた箸を通じて日本の森を実感できるような商品づくりをしています。
■店の雰囲気や世界観を含めて買い物を楽しむ
そんな店舗の雰囲気をそのまま視覚で感じることができるのがVR店舗。従来のECサイトでは写真と文章を見て購入を決めることが主体になっていましたが、VR店舗では内装や什器、商品の陳列、空間演出などの細かい部分も実際の店舗と同様に表現されており、店の雰囲気や世界観も含めて買い物を楽しむことができます。
例えば、実際の店舗にいるかのように商品の質感や色味を比較したり、広い通路に杉の柱など全体が見渡せるよう配置された什器など実際の店舗の臨場感を疑似体験することができます。
■「好きな場所で」「好きな時間に」「何度でも」
ネット環境がある場所であれば「好きな場所で」「好きな時間に」「何度でも」VR店舗を利用することが可能です。これまで営業時間内になかなか行くことができなかった会社員の方や、遠方にお住まいの方、海外に居住の方でも買い物の楽しさを疑似体験できます。
はし藤本店では、今後は開設したVR店舗を仮想空間上の「森」と位置づけ、広く日本の森・日本の職人や箸文化を広げるためのオアシスにしていく計画です。
Theme Is the new store a forest in VR space? The Challenge of a Chopstick Shop Specializing in Chopsticks Established 111 Years Ago
HASHITOU-HONTEN CO.,Ltd. (President: Yasunari Uenaka), a chopstick specialty store located in Tokyo’s Kappabashi Dokugugai®, is offering customers who are unable to visit the store due to time, location, or physical constraints the opportunity to shop from anywhere, anytime, during any business hour, and without human contact in an actual Japanese forest-imaged The VR store service allows shoppers to experience the joy of shopping with the realistic sensation of walking through the store.
VR Store URL
https://my.matterport.com/show/?m=EARVhBvKTbq
■The theme of the store is “Japanese forests and Japanese craftsmen.
Seven Japanese cedar pillars, large Hinoki chopsticks, and disposable cedar chopsticks welcome customers inside the store, allowing them to feel both the forest and the craftsmanship of the artisans. The company’s original “Japanese disposable chopstick series” and other products made from local timber from all over Japan allow customers to experience the forests of Japan through the chopsticks.
■Enjoy shopping while feeling thi atmosphere and world view of the store
The VR store allows customers to visually experience the atmosphere of the store as it is.
While conventional e-commerce sites only allow users to make purchase decisions based on photos and text, VR stores represent the interior, fixtures, product displays, spatial presentation, and other details in the same way as actual stores, allowing users to enjoy shopping, including the atmosphere and world view of the store.
For example, visitors can compare product textures and colors as if they were in the actual store, or experience a simulated realistic store atmosphere with wide aisles, cedar pillars, and other fixtures arranged in such a way that the entire store can be seen.
■Anywhere,anytime, as many times as you like
In addition, as long as there is an Internet environment, VR stores can be used “anywhere,” “anywhere you want,” “any time you want,” and “as many times as you want. Even office workers who have been unable to visit during business hours, people living far away, and people residing overseas can simulate the joy of shopping.
Hashitoh plans to position the new VR store as a “forest” in a virtual space and make it an oasis for spreading the Japanese forest, Japanese craftsmanship, and chopstick culture widely.
Company name: HASHITOU HONTEN Co.,Ltd.
Representative: Yasunari Uenaka, Representative Director
Store location: 2-6-2 Nishi Asakusa, Taito-ku, Tokyo (Kappabashi Tool Street)
Telephone number: (+81) 3-3844-0723
Fax: (+81) 3-3845-6304
Home Page:https://hashitou.co.jp/
Online store: https://hashitou.shop-pro.jp/
VR Store: https://my.matterport.com/show/?m=EARVhBvKTbq
Contact us: https://hashitou.co.jp/contact/
Company name: Polaris Infotech Inc.
Representative: Makoto Higashino (JHOyakata), President
Location: 2-15-3-B2, Misuji, Taito-ku, Tokyo
Home Page: https://www.polarit.co/
Contact: https://www.polarit.co/about-us/